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Brand Smart---It's about the Relationship not the Transaction
It's about the relationship
Brands Are about Relationships, Not Transactions. By Karen Post
It’s human nature to bond emotionally with someone with whom you have a strong relationship, like your best friend. In most cases these special...
Growing your Company in today's Chaotic Market!
I think we've all heard enough bad news to last us few months to last us several lifetimes! Our mantra for clients is "get over it" - cut your losses when where you can and focus on the basic building blocks to grow your business. Here are some...
Rating the eBook Compilers
Now that you've finished writing your eBook and have a
basic understanding of what an eBook compiler does,
you may be feeling overwhelmed by the number of
compilers on the market. To help you make your
decision, I have tested and reviewed the...
The Power of Small Business Branding Through Private Labeling
Please consider this article for publication in your newsletter
or on your website. Permission is granted to reprint for free
with resource box and byline intact. Please send me a copy of
your publication if you choose to include my article.
...
Why free business cards just don't cut it
If something sounds to good to be true, it probably is.
In our world of rampant consumerism and endless freebies, it's
good to keep this old adage in mind - especially when you're a
small business owner looking to make a splash with new...
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Branding: Do You Stand Out From the Crowd?
Branding means finding a way to stand out from the crowd. Are you branded?
Bill, one of my clients, is trying to build a coaching practice. When I ask him what he wants to do, what kind of coaching, he says he wants to help people reach their goals and get more in touch with themselves.
Mary is also starting a coaching practice. She says she wants to help clients find out who they are, and make great strides in their careers.
All good coaches help their clients touch the source, as I call it, discover their strengths and set and reach new goals. All chiropractors offer spinal adjustments. All businesses that sell widgets, sell widgets.
Why would someone choose Bill or Mary then, instead of one of the tens of thousands of coaches out there?
“90% of coaches feel they are highly differentiated from other coaches, says William Arruda, The Branding Coach, who’s had 20 years experience in international branding. “Yet,” he adds, “only 10% feel strongly that their differentiation is visible to their ideal clients.” William helps individuals and businesses define their unique promise of value and build strong,
memorable brands.
Now let me tell you about Bill and Mary as I see them. Bill worked with autistic children for 15 years. He’s empathic, gentle, versed in psychology, and has led many men’s growth groups. We’re working on defining his ideal client.
Mary comes from a corporate background, an HR professional with an MBA. She’s focused, forceful, and thinks ‘career’ first. She knows her ideal client – women in middle management.
Each coach has a very different background, personality style and preferred ideal client. How to get this across is what branding is about. It means finding the way to stand out among your peers in a way that helps your ideal clients find you. Are you branded?
About the Author
Susan Dunn, The EQ Coach, GLOBAL EQ. Emotional intelligence coaching to enhance all areas of your life - career, relationships, midlife transition, resilience, self-esteem, parenting. EQ Alive! - excellent, accelerated, affordable EQ coach certification. Susan is the author of numerous ebooks, is widely published on the Internet, and a regular speaker for cruise lines. For marketing services go here.
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