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Branding Basics
Branding is the process by which you try to become the first business a person thinks of when they consider buying goods or services in your category. If you can "own" a word in the public's mind, you have a huge competitive advantage.
Branding...
Creating Value With Streaming Video Content
Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a...
Greasing the Path to Success: Finding the Confidence to Step Up to Key Moments
Whether it’s making a prospecting call to a promising business contact, giving an informal “elevator speech” to a networking group, or attempting to close a transaction, there are certain key moments when putting your best-dressed foot forward...
Search Engine Optimization, Custom Graphics and Logo Creation and newsletter campaigning!
LocalBizNetwork is an online community for small business in
California, US. Our business services include Website Services,
Extranet Docs, Search Engine Optimization, E-learning Systems,
E-commerce, Custom Graphics and Logo Creation,...
Your Assumptions About Job Descriptions Can Harm You
One of the worst things you can do is get in a “box” and this applies to job descriptions—or rather, what you assume someone else is capable of doing because of your misconceptions about their job description. Compounding this is the current thrust...
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Do I really need to write articles for e-zines?
When I was first advised to start writing articles, this was the first question I asked. As I was totally freaked out at the thought of me writing for others to read.
Many people subscribe to e-zines and the readers often trust the recommendation of their editors. By sending articles to e-zines you will get valued visitors to your web-site. For each article you get published by them, the traffic to your website is increased.
What is there to gain from publishing e-zine articles?
At the end of your article you can add a resource box. With this you can brand your web site, business and yourself. In it you could include your name, business name, web site address, e-mail address, anything really that brands your business.
Become a GURU! By publishing regularly you will become known as an expert on the topics you write about. This gives you an advantage that helps you compete by giving you and your business extra credibility.
Some articles are placed on a publisher’s home page. If each issue is placed on their home page you can gain extra exposure.
If your publisher archives their e-zine, in other words stores back copies. This again gives you greater exposure; it is good for the sceptics in that they can read previous articles before making the decision to subscribe.
Free advertising!! It costs you nothing to have that resource box displayed on each article you publish. You can then spend your profits
on other forms of advertising.
You never know, your articles may well inspire others to hire you to write articles, e-books. What a great way to multiply your income.
By allowing e-zine publishers to publish your articles in their free e-books, your advertising could multiply all over the internet. Simply because people give them away. We all like something for free.
Using an e-zine publisher that has a free content directory on their web site gets your article published all over the web. They'll allow their visitors to republish your article. Remember you will still have your resource box at the end of your article. That’s branding!!
You'll gain people's trust, particularly if you area regular publisher. Like most people if they like they’ll read it. They won't be as hesitant to buy your product or service.
Now you can see the benefits, it’s time to write that article. In fact write one a month and submit it to e-zine directories. You’ll be glad you did.
About the Author
About the Author
Mike Morris publishes “Make your home business work”, a fresh
and informative newsletter dedicated to supporting people
like you! To find out the best online business opportunities,
plus free tools and products worth over $200, Visit http://www.r-u-making-a-profit.com
Note: You may use this article in your e-zine or on your site as long as the article and resource box remain unchanged
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