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Brand Your Consulting Brilliance
Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you...
Gifts that Carry a Marketing Message
When we decide on a price for our products and services we have established our chosen profit margin. As part of that process we figure in the cost of marketing, but this figure does not always include purchasing gifts for our clients. Gifts are...
Is Network Marketing Easy??
I personally believe we do a dis-service to the industry and ourselves if we openly state...or even allude...that NWM is easy. It's not. Nor is any business....WAH or brick & mortar. Anyone who does say different is not being wholly truthful. I...
Real Estate Post Card Marketing; Million Dollar Mailings
Real Estate Post Card Marketing is an underutilized real estate
marketing strategy known by many, but used by few. The test? How
many agents do you know market real estate with postcards. Not
many - that's what I thought!
Yet, those that do...
Your Assumptions About Job Descriptions Can Harm You
One of the worst things you can do is get in a “box” and this applies to job descriptions—or rather, what you assume someone else is capable of doing because of your misconceptions about their job description. Compounding this is the current thrust...
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How To Get Your Contact Details Across: When The Organisers Won’t Let You
Have you ever spoken at an event and they won’t allow you to give your details? Have you gone on the radio and they forget to announce where you can be contacted?
If your contact details are left out or if you’re prevented from giving information, you’ll need to play the game a little smarter.
Understand that most reporters/radio announcers/organisers are quite accomodating. They understand that you’re giving your valuable time in exchange for the publicity. But often enough you’ll run into someone who’s power drunk or whose organisation just won’t budge.
And here’s what I’ve done. And you can do too.
Refer to your product or service many times in the speech. Give an example and say how that particular example coincides with the example on Page 34 or Page 65. Or in the third CD of your 20 CD Workshop. Or the FREE Report you gave at the last event. As long as you’re making perfect sense, you will not be stopped or reprimanded. Your speech will meet the host’s guidelines, yet all the
time you’re leaking out information.
By the end of the speech, you should have created enough leaks for the audience to be extremely curious. They’ll want to know about Page 34. They’ll want to know about the FREE Headline Report you gave at the last event.
As your fame grows, you may not need to do any of the above. If the organisation doesn’t allow you to give your contact details you can refuse to do the interview/speech. However when you’re starting out, you may crave the additional publicity and that’s okay.
Be sure of one thing. Don’t let your speech be random. Create leaks and watch how the audience swarms around you after the event!
About The Author
Sean D'Souza
Wouldn't you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas onmarketing strategy,psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself.
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