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Branding and Internal Communication
In the I-HR newsletter, moderator Beth N. Carvin asked if the idea of branding could be used, effectively, to improve productivity and retention. This is an expanded version of my response to her question:
Yes, I think you can use the idea of...
Career Warfare - A Book Summary
This article is based on the following book: Career Warfare "10 Rules for Building a Successful Personal Brand and Fighting to Keep It" By David F. D'Alessandro Published by The McGraw-Hill, 2003 ISBN 0071417583 216 pages It is a tough and...
Committing To and Succeeding With Your New Year’s Resolutions
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Determining the Best Web Site for Your Business
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Seven Smart Marketing Strategies Every Business Should Use
Each year, U. S. companies spend billions of dollars to market their business. Marketing is the entire process of getting a product or service into the hands of buyers and it includes research, development, planning, copywriting, packaging,...
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Is Network Marketing Easy??
I personally believe we do a dis-service to the industry and ourselves if we openly state...or even allude...that NWM is easy. It's not. Nor is any business....WAH or brick & mortar. Anyone who does say different is not being wholly truthful. I find that to be a shame.
NWM requires 3 main ingredients....time, effort, and yes - money. Time is just a matter of redirecting your habits. Not easy but doable. Time directly impacts your efficiency. Effort is entirely controllable by the individual....and directly impacts your effectiveness. Money is self limiting and directly affects both efficiency and effectiveness. An individual must find the best combination of the three that works for them. Someone else can't tell you what that combination is....but can help you find it (for example a good sponsor).
The new MLMer faces a daunting task...and competition...when it comes to "advertising". Finding that "best combination" of time, effort, and money is a growth experience. Rarely will it just appear....education (self and provided) plus mentoring (if available) are important factors and hopefully a fact of life. However, "advertising" is not impossible.
In my mind advertising is just whatever method you choose to "reach" people. It might be the traditional newspaper or ezine ad or the simple greeting and sharing with a friend....new or old. How you "advertise" or "share" can take many forms.
There are free and inexpensive methods that do work. It's a matter of finding those that work for you.
For example:
- Writing and submitting ezine articles is an excellent method. It requires time & effort...but no money. The benefits include increased link popularity for the url used in your sig box (important for search engine ranking), branding, and reach (you can "reach" more with an article than an ezine ad). Plus it's viral. Often your article is archived by publishers and directories.....available well after it was originally offered. Plus publishers and web masters will often "pick up" your article...again well after you originally submitted it.
- Business cards are always a good method...and more inexpensive than one realizes. You can even make your own. Just pass them out like candy....stores, church, ball games, local events, restaurants (leave 1 with your bill), businesses you frequent, networking meetings, local Chamber Of Commerce. The possibilities are only limited by your imagination. Sample source: http://www.vistaprint.com
- Flyers, posters, post cards, brochures, etc. can also be done very inexpensively. You can make your own on your PC or purchase custom or ready made templates from numerous online providers. You could even strike up a joint venture with a local community provider. They print it for you and include their "advert"
somewhere...you distribute. You both win, you pay less, and maybe influence that partner to be involved in your business. Sample source: http://www.web-cards.com
- Web decals on your vehicle(s) is another inexpensive method. I have one on each of our family cars (back window) with a short "catch line" and my url. Cost was ~ $40 each but the visiblity is priceless. Sample source: http://www.webdecal.com
- Newspaper/magazine ads can be found that aren't going to cost an arm and a leg. Local publications are the best place to start. For some of my services I've found College student newspapers and alumni magazines to be good performers. Sample source: http://www.Nationwidenewspapers.com
These are just a few examples.
Of course there are the traditional ezine and magazine ads, leads programs, event booths, direct mailings, card decks, Forum participation (sig line - branding reputation), search engines, "3 foot rule", etc. Most of these will cost you money...all will cost you time & effort.
The key I believe is in being creative and sticking to what best fits your time, effort, money combination. It is and should be a personal choice. If the dollar "cost" doesn't give you the dollar "value" you hope for....keep looking. But don't EVER give up.
Plus...diversify. Use multiple methods. Why limit yourself to just "one path"?
Should we just sponsor those willing to waste $1,000's advertising? Heck no!! We should sponsor anyone interested and teach them how to advertise in a manner best suited for them. Don't mislead them with false expectations or pressure them into uncomfortable actions. Lead them to solutions which best fit their expectations & abilities (time, effort, money).
Some of you may think this approach too simplistic and not duplicable. You're married to some system or another. Well guess what....if you're folks won't, don't, or can't do it..."it ain't duplicable Bubba!" But if you help them find something they will and can do....THAT approach IS duplicable.
Just remember to be honest, be helpful, be yourself....and have fun! Then pass it on!
I guess to sum it up...I've always liked John Milton Fogg's answer to the question - "It is simple, but it isn't easy."
God Bless,
Michael
Michael's currently a Moderator for MLMForums.com and owner of FreedomFire Communications...providing businesses with a variety of voice, data, and internet solutions. He recently partnered with Fred Stege to offer the ebook "How To Recruit Your Way To Millions".
http://www.roibot.com/w.cgi?R7915_MILLIONS
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