|
|
|
Are You an Entrepreneur Who’s Not Afraid to Think Outside the Box and Make Some Money?
“It’s called Companion Air,” my client Sarita bubbled. She wants to take a trip and doesn’t want to leave Rudy, her dog, at home. So there she is, with lots of money and time, staying home.
I LOVE MY DOG AND I WANT TO TRAVEL
What is Companion...
Brand Your Consulting Business
Today’s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear...
Communicate your Brand
Tactical communication for your brand
A Great Brand Means Nothing if No One Knows about It By Karen Post
All right, you’ve spent time, money and resources on developing your brand. You clearly know who you are, you’ve decided on your brand...
Thoughtleading: The Art of Separating Yourself from the Pack
Lately the age-old business dilemma of how to stand out from the crowd has been haunting companies and professional service firms more than ever before. All too many firms nowadays look too much alike, with marketing strategies seemingly unable...
Top Ten Ways to Communicate @ Work Effectively!
Whenever I ask people in a work setting, "What would improve work, profits and customer service the most where you work?" the answer is almost always "Better communication!" Once the problem is noted, the next question is, "What are some effective...
|
|
| |
|
|
|
|
Logo Design And Branding – Points To Remember
A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of a business. Ideally, a company logo design should be able to communicate your company ethos, principles, mission and the nature of product/service offered, to the viewers.
A professional logo design would establish a professional image of your company and strengthen your brand. Actually, in most cases the consumer gets the first impression about the company through your logo. Your business logo should build a brand that is strong enough to give your consumer a visual imagery of your company. People should be able to identify your company on sight of your logo.
Trend shows, most of the good logos are simple and often text based. Think of the IBM, SONY or Microsoft logo, even if you view a part of it you will be able to recognize the company. It is extremely essential for a logo to be easy for people to remember.
This principle of simplicity applies in most cases, however, we often see exceptions in Government Organizations, Hotels and Luxury resorts etc because they want to put up a classical exclusive image. This again brings us to a very important point that should be considered for a good logo design -- the nature of business.
While simplicity can be the basic principle for any logo design, the designs might vary widely depending on the nature of business. For example, a financial institution might like to use a bold face font to express solidarity and stableness where as a courier service or transport company might prefer italicized fonts to express the speed and movement involved in their business.
In addition, while specifying the design requirements for your logo you should consider the fact that you will
probably have to use your logo on your fax cover and other places where it will be in black and white. You should ensure that your logo looks equally good and attractive in black and white.
I would also suggest avoiding a very trendy look for your logo if you are planning for a long-term business because what we concern “modern” today might be backdated tomorrow. It is very important that your logo designer knows how to maintain this balance.
While any professional logo designer should be able to create a custom logo design once you have provided them with your specifications, you should be careful to select an experienced designing company and not land up with some single designer start up venture.
Last but not the least important factor is price. You are paying for your logo – something that is going to be used to establish your brand and represent your business for years, so you should be ready to pay a decent amount while it is also not necessary to pay some big amount like $350 for a logo. With the online logo design firms coming into business, now you have a wide choice of price for your logos and it should not be difficult to find a logo designer that fits your budget. Some logo design firms (http://www.customlogoart.com )would even allow you to quote your own price for your logo.
If you have still not got a logo for your business or are not happy with your existing logo, it’s time you get your new logo. Wish you lucked with your logo hunt.
About the Author: Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and Internet marketing. http://www.customlogoart.com
Source: www.isnare.com
|
|
|
|
|
|