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7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content
The task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web Site Step 1 - What...
Can you convert your marketing into a religion?
Religion breeds fanatics.
We've all seen that. And if it works for a bunch of crazies, why not make the same marketing strategies work for your product or service? Can you possibly adapt a system that has worked flawlessly for thousands of...
Corporation Buys Texas Town
"DISH, Texas, Nov 16, 2005 (BUSINESS WIRE) -- EchoStar
Communications Corporation (Nasdaq: DISH), its DISH Network(TM)
satellite TV service and the town of Clark, Texas, announced
today that the town of Clark has accepted DISH...
Creating A Space of Your Own
One of the great privileges of direct selling profession is being able to work from home. But with the freedom of your career, also come the challenges. The sink is full of dishes, your son left his crayons /on your desk, and the laundry is piled...
STOP! Is your business missing it's mark-et?
STOP! Is your business missing it's mark-et? Written by Aaron Colman info@ibasics.biz http://www.ibasics.biz I've seen a lot small business go under in the last few years. Most of these were founded by good, well-intentioned people that wanted...
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Shattering the Branding Myths
If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing you more harm than good.
Branding is not one aspect of your marketing campaign. It is the combination of everything your business stands for. Branding is not created with a single, stand-alone event -- rather it is created over time through a series of strategically thought-out actions.
Let's take a few minutes to shatter a few common myths about branding and to introduce constructive, proactive branding principles that you can build on.
Branding Myth #1 - Your USP Is Your Brand
Absolutely not. While your USP (Unique Selling Position) might be used to help convey your brand, it is not - in and of itself - your complete branding strategy.
Branding Principle #1 - Your Brand Is All Encompassing
Your brand is built, and conveyed, with every action you take, with every product/service you offer, with every piece of communication you send, and with every contact you make with your customers.
Branding Myth #2 - To Be Remembered, You Must Have A Logo
Also not true. Look at companies like Marlboro (cigarettes), Puffs (tissue), and Ziploc (plastic bags). They simply use a specialized font with the product name. No swirls, no images, no "logo." While logos certainly are not "bad," they are also not mandatory.
Branding Principle #2 - Customers Remember You Primarily By How They Are Treated
The most innovative logo, the most attractive colors, and the world's best logo designer will do you no good if you don't offer excellent service. Customers remember you and your company by the way they are treated. Was their shopping experience good? Were all their questions answered? Were their problems solved to their satisfaction? These things go way further to help
customers remember you than any logo could ever hope to.
Branding Myth #3 - Once Your Branding Strategy Is In Place, You Need Do Nothing More
This is probably the biggest myth of them all! So many online businesses are led to believe that once they have an amazing USP, and a snappy logo they have accomplished everything in the realm of branding.
However, just the opposite is true. Your branding strategy is an ongoing process, not a one-time event. Defining your strategy is just one part of that process.
Here are some basic tips to help you define and implement your brand.
- Decide how you want to be perceived by your customers. Do you want to portray an image of trust? Loyalty? Dependability? Innovation? Wide selection? Speedy service & delivery?
- What makes YOU perceive other companies that way when you shop? Is it their selection? Customer service? Pricing? All of the above?
- Make a list of the qualities you and your employees must display to customers in order to portray your desired brand.
- Share the list with everyone in your organization and ask them to develop specific ways they can support the brand.
- Compile a final branding strategy and share it with everyone in your organization.
Successful brands are those who are well defined and that have the support of the entire organization. Brands based on myths are those that simply have a spiffy logo, a "killer" USP, and the hope that the customer will "get it."
Would you rather base your brand on sound principles or myths? That's what I thought!
Copyright 2004 Diane Hughes
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane
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