|
|
|
"5 Secrets To Beating Your Competitors Everytime"
Which 5 'secrets' gain you an upper hand over your competitors everytime? It doesn't matter what race you're in or what you sell. There're always going to be competitions threatening your business, especially if you're involved in a hot market....
Branding and Marketing
So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit … I mean use, to define and manipulate your brand and the way you are perceived by the public. But, well, how?
The...
Creating A Space of Your Own
One of the great privileges of direct selling profession is being able to work from home. But with the freedom of your career, also come the challenges. The sink is full of dishes, your son left his crayons /on your desk, and the laundry is piled...
Stuck With A Zero Marketing Budget For Client Gifts?
Would you really dare to give each client a gift of $500 this Christmas? What about something worth $2000? Or maybe $5000?
You think I’m joking right? I mean, here you are struggling with your 50 cent marketing budget and I’m giving you the...
What is the purpose of Corporate gifts?
Corporate gift giving is a form of marketing, branding, customer service, and employee recognition that is time honored and can certainly help to create loyalty. But, although it feels good to get a really great present! It can feel terrible to get...
|
|
| |
|
|
|
|
Why is My Restaurant Not Full Every Monday Night?
In a quest for customers and to keep those customers, restaurants are now compelled to develop a marketing plan. Marketing plans are a crucial component for anyone who has the desire to make their restaurant a success.
Marketing plans are a crucial component for anyone who has the desire to make their restaurant a success. In a quest for customers and to keep those customers, restaurant are now compelled to develop a marketing plan. However, many restaurant owners are not comfortable with marketing, or don't know how to write a proper marketing plan – after all the thing they know best is the restaurant business. If you want to be a better restaurant marketer, attract customers, and have an ongoing direction to follow for your business, then it is important that you follow a strategic marketing plan.
Having a solid marketing plan for your restaurant enables you to clearly articulate your message so that customers and prospects are interested in and listen to what you have to say. You marketing plan should deliver such a strong message that it compels these customers and prospects to take action and vote with their feet by coming into your restaurant.
Standard marketing plans contain most or all of the following sections: market
research, description of your target markets, description of your products or services, your competition, budget, strategy and goals, and action items to complete. They should also include your pricing, and positioning and branding statements. In order for your plan to work, it must be a living document, so make changes as you implement the plan according to what works and what doesn't.
If you are not a marketing expert then help is only a step away. Marketing plan software is available to help you outline and develop a solid marketing plan yourself or you can hire an external marketing consultant who specializes in restaurant marketing to write the plan for you.
Learn more about bringing new customers to your restaurant / new marketing ideas:
http://www.hjventures.com/restaurant-marketing-ideas.html
About the Author
Howard Schwartz is a partner in several business strategy groups, including HJ Ventures International, Inc. Howard has worked with hundreds of entrepreneurs worldwide with a focus on writing business plans for companies interested in raising capital from Venture Funds and Angel Investors. Howard’s business plans have secured several million dollars in funding.For more information: http://www.hjventures.com
|
|
|
|
|
|