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6 Steps To Laying Out Your Competitive Strategy
Why do so many companies languish and watch as their business turns into a zero profit zone, while others seem to thrive?
When you look at your business, whether it’s a new venture or a company with a long history, can you answer the...
Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding. You have just now used your mind to develop a...
Create Viral Traffic With Brandable eBooks
Viral Traffic Building
When I started my website, one of the first things I did was place a few free eBooks up for download in order to have something for free.
Now, a couple of years down the track, 60% of my traffic is untrackable. I...
Inexpensive Ways to Promote Your Business :: Part 1
Ok you have your business model, the I's are dotted and your T's
are crossed, and you're ready for the customers. But where are
they? As much as we would like to believe customers will flock
to your doorstep (or your web "doorstep") overnight,...
Why Are Customers So Indecisive?
Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders.
You stand by the wayside and sweat, praying the sale will go through. Then almost...
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Why You Need To Have Your Prices Upfront
How much do you charge? I don’t know. I’ll have to check with my brain.
Huh?
In nine out of ten sites, customers will not be told upfront, how much the customer is expected to pay for a product or a service.
The website/brochure will hem and haw, and not tell you what you really need to know: How much does the damned thing cost?
In the earlier, more foolish days, we tried to keep our prices a mystery. As a result, we’d have dozens of inquiries. All the inquiries turned to custard. Once people found out how much we charged, they just went elsewhere. So why not get those customers to go elsewhere, in the first place?
Why not get rid of the tyre-kickers?
Why not display your prices upfront?
Yes, I know; You probably don’t want to do the price upfront thing, because you don’t know what to quote. I mean a print quote depends on paper, binding, and so many other variables. So make it easy for me. Show me
three different quotes for a book, for instance. Show me three different books and tell me how each book had different specifications, and what each book cost. Then, cunningly, put the testimonial of the customer that placed the order.
It’s a waste of your time, not to put prices upfront. Putting prices upfront, saves your time, effort and gets you qualified customers.
Ask me. I just got off the call where the customer paid his hourly consulting fee (which was upfront on the site).
To read more: http://www.5000bc.com
About The Author
Sean D'Souza
Wouldn't you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas onmarketing strategy,psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself.
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